Lithuania caught using images of OTHER countries to promote itself

The Baltic European country has been ridiculed on social media after the bizarre scandal. 

Lithuania’s tourism board created a Facebook page called “Lithuania. Real is beautiful” to entice visitors to the country. 

There was just one problem – the photos weren’t real at all. 

They instead depicted scenes from other countries including Slovakia and Finland. 

lithuania real is beautiful tourism campaign


Lithuania’s tourism board has been caught out in an embarrassing blunder on Facebook

Overseen by the State Department of Tourism, the campaign cost €140,000 Euro (£119,300) to produce. 

The board’s CEO, Jurgita Kazlauskiene, has resigned after confessing to the blunder. 

All of the ads depicting photos of other countries under the “Lithuania. Real is beautiful” slogan have since been deleted. 

But it hasn’t stopped a barrage of social media comment, with many viewers finding humour in the mishap.

lithuania real is beautiful tourism campaign

Lithuania’s tourism campaign featured photos of Slovakia and Finland

Great day sightseeing in Lithuania today #realisbeautiful


Even Lithuania’s Prime Minister poked fun at the campaign. 

Saulius Skvernelis posted a photo of the EU‘s headquarters in Brussels on his own Facebook page, suggesting it was in Lithuania. 

He wrote: “From tomorrow, we start working in the new government building in Karoliniskes. Real is beautiful.”

One Twitter user uploaded a photo of the Parthenon in Greece, with the caption: “Great day sightseeing in Lithuania today #realisbeautiful”.

lithuania real is beautiful tourism campaign

Lithuania: Social media users found the joke in the mistake with posts of their own

Another user shared a photo of the London Eye with Big Ben, alongside the caption: “The Lithuanian capital with river Vilnia #realisbeautiful #alternativefacts”. 

The tourism board’s Facebook page has been liked by more than 62,000 people. 

Another tourism campaign that recently drew the wrong kind of attention was an unofficial ad in Australia. 

The Northern Territory slogan shows the words CU IN THE NT in big white print, with small print below reading: “The top end. Different from the bottom end.” has contacted Lithuania’s tourism board for comment.

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